Rayne’s co-founders worked with PhD nutritionists, veterinary specialists, and veterinarians to formulate the diets. To account for the natural variability of fresh, whole food ingredients, they instituted additional testing to ensure a consistent finished product. As the Rayne diets evolved, they established a strict “fixed formula” policy, meaning the common industry practice of adjusting levels of ingredients based on cost would never happen with Rayne products.
In every decision, John and Dan have been and continue to be guided by veterinary experts to make the best decisions for pets and their health.
When I’m at home with my wife and our children, life revolves around the health and happiness of our two dogs and six cats. When I’m at work that extends to the health and happiness of other people’s pets, and I can relate to them. The entire Rayne team shares that view: we see ourselves in every pet parent we talk to.
In Rayne’s earlier days I spent a lot of time and energy telling anyone who would listen what we were doing. I’ve since learned a much better way to achieve our goals is to listen and ask questions. That’s what I consider my role to be now: to listen directly, with no filter, to our customers, our business partners, and the veterinarians who work with us.
At Rayne we put veterinarians and veterinary professionals at the center of our mission. We don’t market or sell our products outside of the veterinary channel, because we believe wellness and healthcare starts in the exam room, not a store. We’re guided by veterinarians, and our mission to help pets live long, healthier lives is personal for each of us.
I’m passionate about the purity of our foods, in part because of my experience dealing with my own food allergies as well as those of my pets. That firsthand knowledge is what drives me while working with our production partners to deliver diets that meet exacting specifications.
Our diets and treats are formulated by veterinary experts, and my role involves ensuring that our production methods meet exacting standards. We hold our veterinary partners’ trust paramount, and maintaining that trust helps protect even the most sensitive pets.
At Rayne we believe that nutrition belongs in the hands of the experts: veterinarians. We work with independent veterinary experts who hold us to a higher standard, and that translates to food quality and purity we’re proud of.
